|
 |
 
 |
|
|
Press Releases
For more information, contact: Lewisburg, Pa. (October 14, 2007) –Since unveiling the new campaign, “The World Needs Play™”, playground manufacturer, Playworld Systems, Inc., has received glowing praise, most recently being awarded an Honorable Mention for Creativity from BtoB Magazine’s Best of 2007. The campaign, created by advertising agency Carton Donofrio Partners in Baltimore, Maryland, introduced the new company theme line while transcending traditional product advertising and capitalizing on the larger emotional issues associated with the concept of play. “The concept of play has such a positive impact on every generation, from toddlers to seniors, and we are thrilled that BtoB Magazine recognized our new campaign, “said Matt Miller, president of Playworld Systems, Inc. “The concept has been very successful in honoring the spirit of play and we are flattered to receive the honorable mention for creativity.” |
|
|
||||||||||||||||
|
Using smiling faces, bright colors, and blue skies, “The World Needs Play” theme speaks family-owned Playworld Systems’ mission: to facilitate and advocate play for people of all ages. The campaign includes new print and interactive advertising, a revamp of the Web site, new product catalogs, sales materials and direct marketing. Additionally, in an effort to extend the campaign online Playworld created an interactive brand Web site called “The Value of Play” (http://www.PlayworldSystems.com/valueofplay.asp). The site is a comprehensive resource for customers offering a wealth of information, research case studies, and expert commentary from play advocates. Headquartered in Lewisburg, Pa., Playworld Systems is the commercial leader in customized recreation equipment. As an advocate for play for all ages, Playworld provides fun and challenging activities that increase mental and physical wellness. With more than 30 years of experience, the family-owned company offers a variety of recreational solutions that develop physical strength, balance and aerobic activity, as well as enhancing social skills. Because Playworld Systems believes the world needs play, it strives to produce the most innovative, creative and imaginative recreational products through its five brands – PlayDesigns®, Playworld™, Climbing Boulders™, Woodward® Ramps & Rails, and LifeTrail®. For more information, visit www.PlayworldSystems.com. |
||||||||||||||||||||||
|
|